Billl Meade, Ph.D.
President
Profile
Bill produces results by mobilizing technical and business creativity. Started career as new products manager for materials handling robots at Litton Industries. Conducted primary research with customers to define market requirements. Worked with engineers specifying software requirements, EE requirements, chemical requirements, industrial engineering and mechanical requirements for mobile robots. Entered grad school for an MBA, recruited by marketing faculty into marketing Ph.D. program. Ph.D. minors in econometrics, statistics, electrical engineering, and evolutionary ecology. Assistant professor, University of Missouri - St. Louis 6 years, taught high-tech marketing, and rest of marketing curriculum. Discovered the Internet in 1992, Guy Kawasaki in 1994, and Geoffrey Moore in 1996. Moderated Internet discussion lists for every class taught, for Guy Kawasaki on high tech marketing, and for Geoffrey Moore on high-tech investing.
Beamed through Internet to product manager job at HP's LaserJet operation in Boise.
Moved from new product development into intellectual property management providing business support for 6 gigantic patent lawsuits between HP and Xerox. Mobilized marketeers, enginerds, scientists, expert witnesses, public relations people, and managed these to support litigators. Played catalyst role in bringing HP/Xerox litigation to a close with a flanking tactic. Pushed the envelope in HP of quantifying IP for cross-license negotiations. Lit the fire of inventing that took HP from #18 in US patenting to #3. Conducted 200+ invention workshops for HP in the US and in 6 other countries. Developed business processes to embrace and extend legal policies for inventing, paying incentives to inventors, and reporting invention to HP management. Left HP and started successful intellectual property consulting firm.
Experience
2001-present President, Basic Intellectual Property Management, Inc., Eagle, ID
1998-2001 Intellectual Property Portfolio Manager, Hewlett-Packard, Boise ID
1997-1998 Product Manager, Hewlett-Packard, Boise ID
1991-1997 Assistant Professor of Marketing, University of Missouri, St. Louis, MO
1986-1991 Graduate Student, Michigan State University, East Lansing, MI
1982-1985 New Product Manager, Litton Unit Handling Systems, Zeeland, MI
Education
• Ph.D. Marketing (1992) minors in econometrics, statistics, electrical engineering, evolutionary ecology.
Thesis on “cola payola” measuring competition among soft drink brands and bottlers
• MBA Marketing 1986
• BA Finance 1981
Skills
• Defining business processes to embrace and extend legal policies
• Modifying legal policies to embrace and extend business strategies
• Defining and executing strategies to out-flank legal competitors
• Pushing “just enough” in a corporate culture to embed inventing as a character trait
• Project managing litigators, business people, IP attorneys, and technical experts
• Number crunching measure development, statistics, econometrics, technical graphics
• Telling the truth regardless of personal cost
Patents
4 issued US patents, 11 pending US patents.
Email: bill@basicip.com